Best Sales And Marketing Books
It's an increasingly complex and confusing world for people selling products or building a brand. Fortunately, there is a pile of new guides to help chart the nascent tides of influence born from social networks and other technology forums. Here are some of the most promising:
1. "Clutch: Why Some People Excel Under Pressure and Other Don't," by Paul Sullivan ($25.95) -- Performing well under pressure doesn't involve chance or magic, according to Sullivan. In fact, it can be learned and cultivated. First try forgetting your failures, for instance. Sullivan, who writes the "Wealth Matters" column for The New York Times, details the common traits of some of history's grittiest performers.
2. "Everything I Know about Marketing I Learned from Google," by Aaron Goldman ($26.95) -- A product as ubiquitous as Google certainly doesn't need to worry much about spreading the word. But it did at one time and Goldman details 20 lessons from the search giant's success. His tome touches on having "digital conversations" with customers and focusing on providing value rather than straight selling.
3. "Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence – or Even Land Your Next Job," by Joe Sweeney and Mike Yorkey ($24.95) -- Sweeney, a manufacturing executive turned sports agent turned i-banker, has moved through many circles. Among other things, he discusses the importance of a networking "wingman" and the value of giving in a business partnership, rather than getting.
4. "UnMarketing: Stop Marketing. Start Engaging," by Scott Stratten ($24.95) -- Forget billboards and splashy ads. Stratten, a guru of viral and social messages, breaks down his somewhat contrarian approach. Take it from a guy with over 65,000 Twitter followers, it's all about "engaging."
5. "The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business," by Nick Smith and Robert Wollan ($27.95) -- Anybody can set up a Facebook profile or blast out some Tweets, but setting up a cohesive social networking strategy is another matter entirely. Smith and Wollan focus on the policies, procedures and incentives required to make such a program work, touching on the more esoteric aspects such as potential legal issues and measuring the ROI of a social media campaign.
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
Best Sales And Marketing Books
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